GMB Ep #142: Using Pricing Strategy to Create Business Value

Pricing is a potent tool that businesses can use to increase profitability as well as the value of the company. However, at times, increasing the price of a product or service can be scary for a lot of small businesses. This week on Grow Money Business, we have a fascinating conversation with an expert in pricing, Robert Ribciuc. Robert is the managing partner of EBITDA Catalyst, a firm that helps businesses improve their pricing strategy. Throughout the episode, we dive into why pricing strategy is important to businesses of all sizes and some of the key things business owners should consider when setting prices for their products and services.

 

 

Show Notes

[02:37] Robert’s Story – We start the conversation with a brief look at Robert’s career journey, what led him to start his firm, EBITDA Catalyst, and how it helps businesses improve their pricing strategy.

[04:57] Impact of Pricing – The role pricing plays in the success of a business and how it impacts the valuation of the company in the long term.

[11:59] Acquisitions – Robert shares his thoughts on how the pricing strategy of a business comes into play in an acquisition.

[16:25] Pricing in a Competitive Market – For small businesses in very competitive markets, increasing the price of goods or services can be scary. Robert dives into how to identify good opportunities for higher prices and how to deal with the anxiety that comes with it.

[21:23] Pricing and Cost – What business owners should consider when adjusting pricing to compensate for the costs that have gone up.

[29:47] Value Proposition and Pricing – How business can adjust their pricing in a way that generates maximum returns according to the value provided to the customer.

[34:07] Mission-driven Pricing – Robert shares his take on the unique opportunity that smaller businesses have to optimize their businesses towards goals and causes other than just profit.

[37:00] Evaluating Value – What business owners should consider when evaluating their value proposition in turbulent market conditions.

[41:19] Monetizing Innovation – Robert shares his thoughts on pricing for new products or services.

[46:40] SMB Bootcamp – Robert shares his excitement about his Small and Medium Business Pricing Bootcamp, while discussing some of the most rewarding aspects of working with entrepreneurs.

 

Resources

GMB Ep #139: Using Financial Data to Manage Your Small Business with Anne Gannon

Data-driven decisions are a key factor in the success of any modern business. Although larger businesses tend to be very good at making data-driven decisions, this isn’t always the case for small business owners. This week on Grow Money Business, we speak with a professional who helps small businesses use the financial data that they can have at their fingertips to make better decisions. Anne Gannon, the principal and the founder of The Largo Group, shares her wisdom on how and why business owners should utilize the power of data to grow their businesses.

 

 

Show Notes

[02:06] Anne’s Story – We start the conversation with a brief look at Anne’s career and what her firm, The Largo Group, offers to small businesses.

[06:00] Cashflow – Anne shares some strategies for small business owners to analyze the cash flow and review business transactions.

[09:56] Budgeting – Anne explains why it’s a good exercise for small business owners to create a budget and analyze their business expenses.

[15:19] Paying Yourself – Anne dives deep into how and when small business owners should pay themselves.

[21:06] Surviving the Pandemic – Anne explains how The Largo Group helped its clients survive through the pandemic.

[26:00] SBA Loans – Anne shares her thoughts on the SBA loan program with some pros and cons.

[33:33] Growth – Anne explains what small business owners should consider when planning for growth.

[36:06] Tax Strategies – Anne shares some tax strategies restaurants and other similar businesses can utilize to minimize their tax liabilities.

[43:47] Mindset – Why mindset is a key factor in the success of a business owner and some other business lessons from Anne’s career in professional golf.

 

Resources

Small Business Retirement Plans — SIMPLE, SEP-IRA and SOLO 401(k)

Small companies shouldn’t forgo retirement savings just because a 401(k) plan can be expensive to set up and maintain. There are options specifically for smaller businesses: a Savings Incentive Match Plan for Employees (SIMPLE) plan, a Simplified Employee Pension (SEP) plan, and a SOLO 401 (k).

If your company has more employees than just you and your spouse, you may want to consider either a SIMPLE IRA or a SEP-IRA. The plans have similarities and a few differences that must be considered when deciding between the two. Knowing the details of each type can help you decide which is the best choice for you, or which to offer your employees if you own a small business.

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Episode 69: Interest Rates Are Rising....Does That Mean You Should Adjust Your Bond Allocation?

Episode #67: How & Why to Employ Your Kids In Your Small Business

This week on Grow Money Business we talk about a powerful long-term tax planning opportunity available to business owners. Employing your kids in your business gives you and your kids numerous benefits in terms of taxation and retirement savings. Throughout this episode, Grant dives into what these benefits are, how you can contribute to your kids’ retirement savings, and some tax planning opportunities related to employing your kids.

We’re planning to post another mailbag episode in the next few weeks. If you have specific questions you’d like Grant to answer in an upcoming episode, visit growmoneybusiness.com, and drop your questions in the Mailbag section.Continue reading

How to Calculate Solo 401(k) Contribution Limits

How To Calculate Solo 401(k) Contribution Limits

Solo 401k plans have many aliases: solo-k, uni-k, and one-participant-k, among others.  Whatever you want to call it, the retirement plan is one of my very favorite for small business owners without eligible participants.  They’re easy to set up, inexpensive to operate, and simple to maintain.

One of the few downsides of solo 401k’s is that they do have one murky intricacy: determining the maximum amount you can contribute in a given year.

This post will cover how to calculate solo 401k contribution limits.  We’ll cover the contribution calculations, the deadlines, and everything else you need to know about the accounts.

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Small Business and Tax Policy

For small businesses, two topics are consistently near and dear to our hearts in presidential elections: taxes and health care costs. 

There’s been heated debate on the issues during this election (and most for that matter).  And while I’m no political expert, I’m confident our new president will push for changes that affect the small business community – both good and bad.

To help sort through negative ads, debate & media circuses, and smear campaigns, I’ve compiled the remaining candidates’ positions on taxes and health care.

 

The Candidates

I’ve sorted them by where each falls on the political spectrum with regard to their tax policies.  We’ll start with most conservative, and work our way toward the most liberal.

 

Ted Cruz

ted-cruz-poster_1

Personal Taxes

Ted Cruz has notably emerged as a proponent for a flat tax.  Cruz wants to tax all personal income and wages at 10%, and eliminate the estate tax and alternative minimum tax entirely.

Corporate Taxes

On the theme of a flat tax, Cruz wants to replace the payroll and corporate income taxes with a 16% flat business tax.  He also wants to eliminate tax on business profits earned abroad.

Cruz’s position is the most radical of the republican candidates, but the camp still claims that social security and medicare would remain fully funded after implementing his measures.

Interestingly the Tax Foundation, which is a group that supports lower tax rates, claims that Cruz’s plan would increase the federal deficit by up to $3.6 trillion over the next 10 years.  With potential economic growth, that number decreases to $768 billion.

Cruz has also been outspoken against the IRS, and wants to relegate tax collection and enforcement to another arm of the treasury.  He’s been critical of the IRS since their targeting scandal, and believes they should be made irrelevant through his tax plan.

Healthcare

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